Shop Oakland this Holiday Season!

Support our local, independent businesses and artists!

Shoppers: Find info about sales, extended hours, festivities, and special holiday events offered by Oakland's independent businesses, artisans, and commercial districts on this website: Nov. 1 - Dec. 31. 

Merchants: Learn how you can participate in the citywide holiday campaign and Plaid Friday Weekend, Nov. 24-26. It's free, and exclusively for independent businesses and artisans. Register here (it's free)! Get inspired here.

Plaid Friday Weekend Founder, Kerri Johnson, discusses this annual holiday kickoff event.