Oakland native Mark Curry invites the entire Bay Area to Eat, Shop, Stroll Oakland Grown for the holidays!

Founder Kerri Johnson explains what Plaid Friday Weekend is all about.

Plaid Friday Weekend
Nov. 24-26

The national movement, Plaid Friday, was founded right here in Oakland. The Plaid theme represents the weaving together of Oakland's creative and diverse community of small business owners, their shops and products, to create a strong and beautiful fabric.

Plaid Friday is the more relaxing, enjoyable, and inspired shopping alternative to the big box “Black Friday” experience. It is designed to promote the many social and economic benefits of spending your time and your dollars with independently-owned businesses on the busiest shopping day of the year (and all season long).

Commercial business districts and individual merchants, restaurants, bars, service providers, artists, and artisans across the Oakland are participating with lively entertainment, holiday decor, sales and extended hours, special events, pop-ups, gift wrapping, free parking, and lots of love for their local community. 

Sign up to receive holiday sales, festivities, and events info or visit this website Nov. 1 - Dec. 31.

Oakland Grown is proud to lead the Plaid Friday Weekend campaign with the support of the City of Oakland, East Bay Express, and Townsquared.