Plaid Friday Weekend

The national movement, Plaid Friday, was founded right here in Oakland. The Plaid theme represents the weaving together of Oakland's creative and diverse community of small business owners, their shops and products, to create a strong and beautiful fabric.

Plaid Friday is the more relaxing, enjoyable, and inspired shopping alternative to the big box “Black Friday” experience. It is designed to promote the many social and economic benefits of spending your time and your dollars with independently-owned businesses on the busiest shopping day of the year (and all season long).

Commercial business districts and individual merchants, restaurants, bars, service providers, artists, and artisans across the Oakland are participating with lively entertainment, holiday decor, sales and extended hours, special events, pop-ups, gift wrapping, free parking, and lots of love for their local community.

The city-wide Plaid Friday Weekend (Nov. 24- 26) is a holiday kick-off campaign sponsored by the City of Oakland, Oakland Grown, Townsquared, and East Bay Express. Registered merchants will receive marketing toolkits, promotion through a robust marketing campaign (billboards, bus shelters, posters, social media, print/digital ads, and more). They will also receive a listing on Oakland Grown's website, the official hub to inform consumers of their Plaid Friday Weekend activities. 

Merchants can sign up to participate, get marketing toolkits, and be promoted! Get ideas for participating, here

Oakland-loving localities can learn more here.