Sales, Promotions & Events

Friday, November 23, the day after Thanksgiving, is the busiest shopping day of the year. As an alternative to supporting mega-retailers and out-of-town malls, Oakland merchants invite you to shop, dine, and stroll with your neighbors, keeping every dollar local. Have a truly enjoyable the shopping experience while also taking advantage of the big sales, promotions, yummy treats, and holiday festivities that Oakland businesses are planning just for you.

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Don’t miss these special offers from Oakland’s independent businesses, makers, and artists on Plaid Friday!


Adventure Toys and Learning Center
3291 Lakeshore Avenue, Oakland, CA 94610
We are a toystore that sells your classic toys, childrens books, and baby gifts.
Plaid Friday - Open until 8pm, 10% off sale (storewide).

All Things Hemp
3738 Grand Avenue, Oakland, CA 94610
Soaps, lotions, and apparel.
Plaid Friday - Offering food samplings/treats.

All Things Vintage
3506 Woodruff Avenue, Oakland, CA 94602
We specialize in women's vintage clothing and accessories with a smattering of vintage men's clothing and vintage linens.
Plaid Friday - Open 10am-4pm, 25% off any fur items, drawing for a $25 gift certificate, refreshments.

alyce on grand

Alyce on Grand
3223 Grand Avenue, Oakland, CA 94610
We are a small clothing boutique located across the street from the historic Grand Lake Theatre.
Plaid Friday - 20% discount store wide for the entire weekend.

Ancient Treasure, LLC
1675 7th Street, Oakland, CA 94615
We offer natural, holistic skin care based on Ancient skin recipes for beauty and skin repair.
Plaid Friday - We will be offering 20% off our beauty and healing formulas.

Baron Davis Presents, Black Santa's U Wish Workshop & Pop Up Shop
54 Washington Street, Oakland, CA 94607
Black Santa merchandise, meet Black Santa, and fun workshop for kids.
Plaid Friday - Specials all day.

Black Swan Books
4236 Piedmont Avenue, Oakland, CA 94611
As well as thousands of well-chosen books in many fields (with some rarities), we sell original & unique Art, artifacts and collectibles from all over the world.
Plaid Friday - Offering refreshments, discounts on assorted items, festive holiday window display.

The Book Tree
6121 La Salle Avenue, Oakland, CA 94611
We are a general bookstore located in Montclair since 1984 with a wide variety of new books for all ages.
Plaid Friday - Opening at noon with select specials.

494 - 9th Street, Oakland, CA 94607
Elevated basics and workwear, streetwear, and gameday gear.
Plaid Friday - 20% off purchases over $100, 30% off over $200 (in stores only).

CanDid Art
Artisinal jewelry and home decor inspired by modern geometry and African culture.
Plaid Friday - 20% and free shipping online sale.

Children's Fairyland
699 Bellevue Avenue, Oakland, CA 94610
Books, puppets, T-shirts, and low-tech toys in our gift shop; Fairyland mementos (including Magic Keys) on our online store.
Plaid Friday - Fairyland and the Fairyland gift shop are open from 10am-4pm on Nov. 23. Special promotions available.

Chi, Wind & Water Natural Crystals & Stone Shop
3227 Lakeshore Avenue, Oakland, CA 94610
A unique gift shop for natural crystals and stones form around the world.
Plaid Friday - Specialty Chinese tea and cookies.

Cole Hardware
5533 College Avenue, Oakland, CA 94618
We sell holiday decor, Christmas trees, gifts galore, and just about anything you need for your home.
Plaid Friday - $10 off a $25 purchase.

Concept Forty-Seven
4727 Telegraph Avenue, Oakland, CA 94609
Natural beauty products, home goods, vintage and gifts.
Plaid Friday - Offering cider and raffle for a $50 gift certificate.

Crown Nine
515 - 9th Street, Oakland, CA 94607
We are a jewelry boutique that offers in house engagement and wedding rings alongside jewelry and goods from 20 artisans from around the country.
Plaid Friday - Extended Hours 11-7, 15% off store wide including wedding and engagement rings. Up to 50% off select jewelry and objects. Sweet treats in the shop. Sale runs from Plaid Friday through Cyber Monday. Portion of proceeds benefiting Youth Radio.

Dandelion Post
4243 Telegraph Avenue, Oakland, CA 94609
We offer clothing, accessories, and goods from local and independent designers and makers.
Plaid Friday - Open 11am-7pm. We're giving $5 off every $50 you spend. Enjoy tasty treats while you shop!

Dress Best for Less
3411 Lakeshore Avenue, Oakland, CA 94610
Dress Best for Less is an upscale resale store that features great values on clothing for the whole family as well as collectibles and household decor.
Plaid Friday - We will be have a RED DOT sale on items throughout the store that will be 50% off with the RED DOT.

Easy Growin Designs
We sell colorful and unique succulent and air plant designs; including terrariums, living ornaments, living wreaths, and living jewelry.
Plaid Friday - 20% off our online store.

1703 Telegraph Avenue, Oakand, CA 94612
Adult novelty products.
Plaid Friday - 15% off $50 or more.

five and dime vintage

Five and Dime Vintage
4125 Piedmont Avenue, Suite 3, Oakland, CA
Vintage clothing, collectibles, art, and vinyl records.
Plaid Friday - Free hot cider and sweet treats.

FLAX art & design
1501 Martin Luther King Jr Way, Oakland, CA 94612
FLAX art & design, celebrating 80 years in the Bay Area is an independent, family-owned art and craft supply store also specializing in seasonal paper, holiday cards, unique gifts, and fine pens!
Plaid Friday - FLAX will be decked out for the holidays, open till 6:30pm serving coffee and hot cider. Mention Plaid Friday and get 15% off your entire purchase.

Friends of the Oakland Public Library Bookmark Bookstore
721 Washington Street, Oakland, CA 94607
We are a used bookstore that raises money for the Oakland Public Library.
Plaid Friday - Anyone wearing plaid will receive a 20% discount on their in-store purchase. No other discounts apply.     

Galleria Scola

Galleria Scola
3646 Grand Avenue, Oakland, CA 94610
We are a framing and art gallery that offers free gift wrapping, quick framing, and house-made redi-frames.
Plaid Friday - Window decorations, traditional home-made Italian Pizelle cookies, and cider for our guests. All prints 30% off, if accompanied by framing. 50% off art only.

Gymboree Play & Music
3433 Lakeshore Avenue, Oakland, CA 94610
We are an indoor play space for ages 0-5 that offers memberships, gift certificates, and children's products and toys.
Plaid Friday - Online flash sale; stay tuned for details.

Handbrewed Soaps
Plaid Friday - 20% off sale and free bars of soap with every purchase.

Highwire Coffee Roasters
5655 College Avenue, Oakland, CA 94618
We are a coffee roaster with 3 East Bay cafes that serve espresso and coffee drinks, Highwire branded merchandise, and brewing equipment.
Plaid Friday - Coffee tasting at 11am.

IMPRESSED by nature
We create natural handmade jewelry using locally grown pressed flowers and leaves; plus travel size flower pressing kits that are great stocking stuffers for nature lovers and crafters alike.
Plaid Friday - Online sales; offering free shipping and giveaway.

Kenyan Safari Designs
1411 Webster Street, Oakland, CA 94619
Kenyan arts and crafts, home decor, and African clothing and jewelry.
Plaid Friday - Open extended hours until 7pm, 10% off on clothing.

3258 Grand Avenue, Oakland, CA 94610
Knimble is an eclectic mix of recycled clothing and new jewelry, home, beauty, and lifestyle gifts.
Plaid Friday - Free snacks and 10% off new gift items.

4020 Piedmont Avenue, Oakland, CA 94611
We are a women’s contemporary, designer, and vintage clothing and accessories consignment shop that provides gift certificates and sustainable and affordable gift shopping featuring many items made by local women of color including skincare products, soy candles, handmade jewelry, sunglasses, handbags, and more.
Plaid Friday - From Plaid Friday through Giving Tuesday, we will have in-store pop ups hosting local artists and entrepreneurs and free refreshments. We will offer discounts on select purchases and boxes and tissue for wrapping gifts. Open until 7pm.

Kuhl Frames + Art
1645 Telegraph Avenue, Oakland, CA 94612
We are your local artist owned and operated frame shop and art gallery offering custom framing, ready made frames, original art, and artisan jewelry.
Plaid Friday - Our fourth year of collecting donations at point of sale to purchase crayons for Children’s Hospital from Nov. 2-Dec. 22.

Landmark Ink
We sell original art, Oakland-themed gift, and cards, magnets, keychains, and an Oakland coloring book.
Plaid Friday - Visit our pop-up at "Visit Oakland", 481 Water Street, from 12-3pm, with free crafts for all ages and special deals on holiday cards.

Laurel Ace Hardware
4024 MacArthur Boulevard, Oakland, CA 94619
We're the Laurel's holiday hardware store, with solutions to all your home fix-it projects, and lots of great holiday gift ideas too.
Plaid Friday - 50% off one regularly priced item under $30 with code DP101449 (or $15 off a regularly priced item over $30). Good in-store at Laurel Ace and online at

Luxe and Nature
We offer plant-based skin care products, soaps, cremes, polishes, and oils.
Plaid Friday - Offering 20% off sale, $50 gift certificates.

Marion + Rose Fine Goods
471B 9th Street, Oakland, CA 94607
We are a gift shop that sells holiday cards and offers customizable gift boxes for individuals and office gifts.
Plaid Friday - Offering hot cider, a chance to get 10% to 50% off your purchase at checkout, enter a drawing to win a prize basket worth over $75.

Mary Weather
333 - 15th Street, Oakland, CA 94612
Mary Weather offers a little extra style with our women's and unisex apparel hand silk screened with original graphics, 20+ silkscreen images to choose from, beautiful hand printed gift boxes, and gift certificates available.
Plaid Friday - 20% off in store and custom orders, refreshments, open until 9pm.

2257 Broadway, Oakland, CA 94612
McMullen is a women's luxury concept store that features global emerging and established designers.
Plaid Friday - Adult beverages, 30-40% off select items.

Mercury 20 Gallery
475 - 25th Street, Oakland, CA 94612
Check out our exhibition "20/20 Vision" to find affordable, small artworks for holiday giving.
Plaid Friday - Open 12-6pm with affordable, small artworks for holiday giving.

Mixed Pickles Antiques
6395 Telegraph Avenue, Oakland, CA 94609
We are a shop featuring antique furnishings and home goods, curious collectibles, top-notch true vintage clothing, and accessories.
Plaid Friday - Holiday lights, decor, refreshments, and music.

Mix Shade Store And More
6136 Medau Place, Oakland, CA 94611
We are an eclectic boutique that sells unique gifts, handbags, scarves, hats, jewelry, wallets, and furniture.
Plaid Friday - Unique and interesting gift items, gift wrapping, holiday music, offering "Jerry's Irish Coffee", and making people feel good about shopping with us.

Movement Ink
3832 MacArthur Boulevard, Oakland, CA 94619
We offer unique screen-printed apparel influenced by the beauty and diversity of the Bay Area.
Plaid Friday - Open from 10am-8pm with items up to 50% off and a $10 rack.

Namaste Yoga + Wellness
5416 College Avenue, Oakland, CA 94618
3229 Lakeshore Ave, Oakland, CA 94610
Yoga related gifts, accessories, and clothing.
Plaid Friday - 20% off sale in our boutiques at all our locations from Friday, Nov. 23, through Monday, Nov. 26.

Narrative Oak
560 2nd Street, Oakland, CA 94607
Vintage store with unique hand-picked gifts and art.
Plaid Friday - Open until 6pm with a 10% off sale.

Ne Ndoro
4232 Martin Luther King Jr Way, Oakland, CA 94607
We are a cultural clothing outfitter, women's and men's apparel and accessories.
Plaid Friday - 10% discounts storewide.

Nubian Chic Designs
360 Grand Avenue, Oakland, CA 94610
We carry authentic handmade african-print clothing and accessories for women, men, and children.
Plaid Friday - 20% off online.

Oakland Annex
Oakland Annex is a streetwear collection dedicated to the Town.
Plaid Friday - Free gift with purchase.

Oakland Interfaith Gospel Choir
655 - 13th Street #301, Oakland, CA 94612
With four full length albums to chose from, you can give the gift of music, and experience Oakland's own gospel choir in your home any time you want!
Plaid Friday - A free drawstring backpack with the purchase of a baseball cap, fleece scarf, and aluminum water bottle.

3419 Fruitvale Avenue, Oakland, CA 94602
1444 Broadway, Oakland, CA 94612
Apparel, gifts, and more for locals and to spread your love of Oakland.
Plaid Friday - 20% off all tees, 30% off all outerwear, 20% off all hats - in stores only.

Oak Supply Co.
427 Water Street, Oakland, CA 94607
Quality American-made goods, the finest local wares, and other things we love.
Plaid Friday - 20% off purchases over $100, 30% off over $200 (in stores only).

Owl and Wood
471 9th Street, Oakland, CA 94607
We offer 15-20% off selected items on Plaid Friday and Small Business Saturday. Purchases over $150 will come with a our special holiday tote bag.
Plaid Friday - Open 10am-8pm. Morning coffee by Red Bay Coffee from 10am-12pm. Pop up vendors at store and enjoy a special 15-20% discount on throughout the store. Complimentary drinks and snack all day long. DJ from 4-6pm.

Paws & Claws
3436 Dimond Avenue, Oakland, CA 94602
Natural pet food store and grooming spa.
Plaid Friday - Free cider and cookies for human and pets. 20% off toys & accessories to folks who mention seeing this promotion from Oakland Grown.

Philippa Roberts
4176 Piedmont Avenue, Oakland, CA 94611
We are a jewelry and gift shop specializing in designer jewelry, home accessories, and lovely gifts for everyone.
Plaid Friday - Yummy treats and jewelry sale!

Rare Bird
3883 Piedmont Avenue, Oakland, CA 94611
We are a gift shop that sells handmade goods including jewelry, cards, candles, natural apothecary, artwork, and more. AND we offer DIY creativity and wellness workshops.
Plaid Friday - Open 11am - 7pm, 20% off the entire store sale, including workshops. Drawing for a ticket to a candle making workshop.

4135 Piedmont Avenue, Oakland, CA 94611
We offer handcrafted apparel, accessories, gifts, apothecary, and jewelry.
Plaid Friday - We are offering 10% off everything in the shop (excluding featured artwork and gift certificates) and online, plus offering hot tea and cookies.

Sahara Import Moroccan Home Decor
3953 Piedmont Avenue, Oakland, CA 94611
Home furnishings, rugs, jewelry, ceramics and pottery, glass/brass lanterns, textiles, mosaic tables, and more.
Plaid Friday - We are open from 10am-7pm, 20% off sale.

Sanvitalia Home and Garden
5357 College Avenue, Oakland, CA 94618
We offer a large variety of home and garden accessories, including: house plants, succulents, candles, lotions, books, floor and door mats, pillows, and bedding as well as Halloween, Fall, and Christmas gifts and decorations.
Plaid Friday - 25% all items in the store.

Shoes On Solano Rockridge
5933 College Avenue, Oakland, CA 94618
We are women's fashion-comfort shoe retailer featuring a wide variety of women's shoes, boots, handbags, socks, tights, and other seasonal accessories and gifts.
Plaid Friday - Offering special discounts, holiday refreshments, and a raffle.

Show & Tell
Show & Tell serves as a platform for unique and socially responsible apparel, accessories, and gift items.
Plaid Friday - Curating a pop up featuring 30+ Black Women Vendors and Food Trucks at Alena Museum in Oakland from 11am-6pm.

1714 Telegraph Avenue, Oakland, CA 94612
We offer the best shoes in the Bay, plus dope tees, hoodies, socks, and bags.
Plaid Friday - Mega-Sale, tee shirt popip, free cupcakes and drinks, drawing for $50 gift cards, and more.

SONSON® offers traditional and luxury bow ties for those who seek a timeless accessory or a conversational piece.
Plaid Friday - 20% off selected items.

Spirit Treasure Bookstore
5000 Clarewood Drive, Oakland, CA 94618
Books, meditation tools, Buddhas, wall hangings, and more.
Plaid Friday - Holiday Sale: purchase any 4 items for 20% off; 5 items for 30% off; 6 items for 40% off. Drawing for a $50 gift card.

Studios Eleven
560 2nd Street, Oakland, CA 94607
Original artwork by ten local artists.
Plaid Friday - Specialty items available.

T. Christal
2911 Fruitvale Avenue, Oakland, CA 94602
I am a one-stop shop that addresses all aesthetic realms including hair, skin, nails, art, and jewelry design.
Plaid Friday - Open until 7pm, light refreshments, music, and 50% off all art over $100.

3344 Lakeshore Avenue, Oakland, CA 94606
We sell limited sneakers including Nike and Adidasten.
Plaid Friday - Offering discounts on selected merchandise, upwards of 30% off.

Town and Country Mouse Design
We are an online storefront offering handmade, artist-designed, one-of-a-kind and bespoke items such as leather bags and boxes, paper and woven wire lights, and other quirky and surprising objects.
Plaid Friday - Plaid Friday at Town and Country Mouse Design will feature 15% off all items in our "Curiouser and Curiouser" Department! All items made in America.

Urban Indigo
3339 Lakeshore Avenue, Oakland, CA 94610
We are a gift shop that specializes in gifts for everybody on your list: jewelry, home, books, accessories, and complimentary gift bags, too!
Plaid Friday - 10% off all day.

Uhuru Furniture & Collectibles
3742 Grand Avenue, Oakland, CA 94610
Uhuru Furniture & Collectibles will give customers the opportunity to "Buy Black Power" this holiday season. Support this 30-year, award-winning, non-profit store.
Plaid Friday - Choose to "Buy Black Power" this holiday season. We will unveil our beautiful holiday display on Plaid Friday featuring African-style furniture, collectibles, jewelry, accessories, skin and beauty products, gift baskets and more all supporting economic development projects in the African community. Customers will enjoy deep discounts throughout the store as well as refreshments and great music. This is socially-conscious shopping at its very best.

1542 Broadway, Oakland, CA 94612
Contemporary USA-made men's and women's clothing, 3D printed jewelry, and handmade natural apothecary.
Plaid Friday - 25% off the entire store, extra 40% off sale items. Open 10am-8pm.

481 25th Street, Oakland, CA 94612
Werkshack is 9 independent artists, makers and designers offering unique handmade goods ideal for holiday giving.
Plaid Friday - Noon-8pm, free hot cider, festive environment, and special deals on gifts.

About Plaid Friday

Plaid Friday offers an alternative to the Black Friday holiday shopping experience. It begs the question, which kind of shopper are you?

The day after Thanksgiving is the biggest shopping day of the year. Some folks camp out overnight at big box retailers in order get luring discounted items. Mega-retailers go from being fiscally in the red to black (hence the name) thanks to these consumers.

But, other shoppers prefer to enjoy big sales and find unique, meaningful gifts while also waking up late and brunching with friends before leisurely strolling independent shops. Maybe getting a mani-pedi and enjoying a cocktail or two before dinner out. As an added bonus, these shoppers know that far more of their hard-earned money spent on Plaid Friday shopping at independent stores stays and reinvests back in their local community (see graphic on this page).

Why “Plaid”?

The name Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses.

An Oakland Idea with National Impact

Plaid Friday was founded right here in Oakland, California. Now it’s a national phenomenon celebrated in cities across the country. Each participating city has its own unique take, but what they all have in common is supporting the locally-owned, independent businesses in their communities.

Food & Drink

Bardo Lounge & Supper Club
3343 Lakeshore Avenue, Oakland, CA 94610
Bardo Lounge & Supper Club is your holiday season soft landing pad.
Plaid Friday - Holiday Happy Hour with Seasonal Cocktails and Libations, 5-6:30pm.

Bay Grape
376 Grand Avenue, Oakland, CA 94610
A wine bottle shop that also offers wine classes, tastings, and you can open bottles and enjoy them in-shop.
Plaid Friday - Open until 10pm and pouring Champagne by the glass.

Binh Minh Quan
338 - 12th Street, Oakland, CA 94607
We offer authentic Vietnamese food and drinks in a comfortable, sit-down environment.
Plaid Friday - Free Thai iced tea with purchase, per person. Mention this offer when ordering.

Buckingham Wines & Spirits
3293 Lakeshore Avenue, Oakland, CA 94610
A large selection of craft beer, fine wines, and specialty spirits.
Plaid Friday - Sale on select spirits: 20% off Hangar One Vodka, $5 off Campari, 15% off Diplomatico Rums and many more.

Cafe Umami
2224 MacArthur Boulevard, Oakland, CA 94602
Café Umami offers fresh, flavorful, nutrient-dense food and healthy drinks — which include house-made ferments, bone broth, whole-grain bowls, veggie options and more — 7 days a week.
Plaid Friday - Drawing for a Cafe Umami tee shirt.

Cana Cuban Parlor and Cafe
530 Lake Park Avenue, Oakland, CA 94610
We offer gift certificates, t-shifts, and glassware for all.
Plaid Friday - Take a break from your shopping and enjoy a hot toddy at 50% off.

Farley’s East
33 Grand Avenue, Oakland, CA 94612
We offer fresh, organic food, premium espresso, beer, and wine.
Plaid Friday - Offering 25% off on all merchandise.

Heart & Dagger Saloon
504 Lake Park Avenue, Oakland, CA 94501
We offer rest and reprieve from the busy holiday season via beer, wine, and spirits. Come in and take a break with us.
Plaid Friday - $5 drafts and $4 well drinks until 7pm.

Highwire Coffee Roasters
5655 College Avenue, Oakland, CA 94618
We are a coffee roaster with 3 East Bay cafes that serve espresso and coffee drinks, Highwire-branded merchandise, and brewing equipment.
Plaid Friday - Coffee tasting at 11am.

Humphry Slocombe Ice Cream
2335 Broadway at The Hive, Oakland, CA 94612
Ice cream made by grownups for grownups.
Plaid Friday - We'll be open until midnight with special offers on holiday flavors (buy 5 pints, get 1 on us), Our Duck Yeah! Sundae (Duck Fat Pecan Pie w/ Your Choice of Scoop), and our signature boozy, celebratory flavors in our dip case.

Kampai Sake Box
610 16th Street, Oakland, CA 94612
We are a gift shop for Japanese traditional alcohol Sake.
Plaid Friday - 20% off coupon.

Lin Jia Asian Kitchen
3437 Lakeshore Avenue, Oakland, CA 94610
Plaid Friday - Mention “Plaid Friday” when ordering and get a 50% off a glass of wine or beer.

Local Food Adventures
We offer gift cards in any amount to our guided history and food walking tours.
Plaid Friday - Save 20% off on Food Tour Gift Cards during Plaid Friday using code PLAIDFRIDAY.

Mariposa Baking Company
5427 Telegraph Avenue, Unit D3, Oakland, CA 94609
We are a gluten-free bakeshop and cafe. We will be selling a variety of Thanksgiving and holiday classics like pecan pie, pumpkin pie, apple pie, cornbread stuffing, and pull-apart rosemary rolls.
Plaid Friday - Free coffee or tea with mention of Plaid Friday.

Octopus Lounge
2101 Webster Street, Suite 170, Oakland, CA 94612
We offer a space for private parties. We are a cafe, bookstore, performance space.
Plaid Friday - Open until 9pm, free hot cider, drawing for $50 gift certificate, free gift wrapping of books.

Peter's Kettle Corn
4139 MacArthur Boulevard, Oakland, CA 94619
We offer fresh kettle corn in various flavors, gift packaging/sizes, and gift cards.
Plaid Friday - Limited Hours, 2pm-5pm, promo: free Gift Bag #1 of Classic Kettle Corn per purchase.

Qi Dumpling Lounge
3300 Grand Avenue, Oakland, CA 94610
Clean, spacious dining room and special party trays.
Plaid Friday - Drawing for the holidays. $25 Gift Certificate given away.

Salt Point Seaweed
We offer culinary seaweed products and nutrient-packed seaweed snacks made from seaweed that we hand-harvest from the northern California coast. Try our new sweet & salty seaweed snack, baked right here in the heart of Oakland!
Plaid Friday - Online sales throughout the weekend.

The Terrace Room Restaurant & Bar
1800 Madison Street, Oakland, ca 94612
Oakland's premier lakefront restaurant, set in a 1920s Art Deco supper club with panoramic view of Lake Merritt. We also offer gift certificates.
Plaid Friday - Offering a complimentary glass of champagne with purchase of an entree.

Timeless Coffee Roasters
4252 Piedmont Avenue, Oakland, CA 94611
Fresh roasted coffee, house-made fresh bakery goods, and chocolates.
Plaid Friday - Enjoy our holiday lights and window decor.

Tsalt Seasonings
308 Jackson Street, #413, Oakland, CA 94607
At Tsalt Seasonings, we hand mix and package six distinct blends of seasonings, all made with Mongolian Rock Salt.
Plaid Friday - 15% discount on our online store.

Uhuru Pies
7911 MacArthur Boulevard, Oakland, CA 94605
We offer delicious pies that make great gifts and desserts for your holiday parties, all supporting black community economic development.
Plaid Friday - Find Uhuru Pies at pop up sales in front of local grocery stores and coffee shops from November 17 - 22 and December 15 - 24. And, find us every weekend at the Grand Lake Farmers Market. You can also order pies for your holidays and sell them to your network. Check for locations or send email to

Wine & Design Oakland
204 Broadway, Oakland, CA 94607
We are a paint and sip studio. Come in to paint from our extensive list of paintings and sip your favorite beverage, preferably wine.
Plaid Friday - We will providing crafts for kids, cookies that you can paint (edible paint!) and holiday music.

Wine on Piedmont
4183 Piedmont Avenue, Oakland, CA 94611
Fine wines, artisan spirits, and craft beers.
Plaid Friday - Holiday themed wine tastings.


We offer microbiome products to help your pet be healthy from the inside out. Use our microbiome tests to see how your dog or cat compares to healthy animals, and our supplements to restore them to a healthy condition.
Plaid Friday - Online discounts on our tests (50% off) and supplements (25% off).

AVC Video
3207 Lakeshore Avenue, 2nd Floor, Oakland, CA 94610
Gift voucher for professional digital filming.
Plaid Friday - Online sale of gift vouchers.

Barefoot Movement
1635 Broadway, 3rd Floor, Oakland, CA 94612
A yoga studio offering class packages, memberships, new student specials, bodywork + wellness sessions, and gift certificates.
Plaid Friday - Two yoga classes - 11:15am Prenatal | 12:30pm Mixed Level - 10% off all pricing options.

The Bar Method Oakland
3298 Lakeshore Avenue, Oakland, CA 94610
We offer gift cards, new client specials, class packages, and apparel for women.
Plaid Friday - 20% off your first purchase of 1 class or 5 class package.

578 W. Grand Avenue, Oakland, CA 94612
We happily serve medicinal cannabis patients from all over California. Blüm™ Oakland's menu boasts a wide range of flowers, edibles, and concentrates.
Plaid Friday - Lowell’s pop up 4-7pm; Select Oil pop up 5-7pm.

Five Flavors Herbs
344 40th Street, Oakland, CA 94609
We are a full-service community herb shop offering house-made tinctures, bulk herbs, and custom formulas for practitioners.
Plaid Friday - 15% off sale on Five Flavors Herbs brand products, free herbal tea to sip, and more. Open until 6:30pm.

Kinetic Arts Center
785 - 7th Street, Oakland, CA 94501
We offer the very best Circus and Aerial instruction in the Bay Area for youth and adults.
Plaid Friday - Open online ALL Plaid Friday. Offering Circus Starter Packages (3 Classes for $50) for new students.

Knocknock Kitchen & Bath Designs
Comprehensive kitchen and bath design services, and product procurement.
Plaid Friday - 2-hour in person consultations for $250 (regularly $350) *for design packages bought between now and December 31, 2018.

Lake Merritt Dental
1900 Webster Street, Suite A, Oakland, CA 94612
We offer teeth whitening gift certificates.
Plaid Friday - We will have oral hygiene kits on sale that include electric tooth brushes, tooth paste and mouth wash. We will also have teeth whitening services on sale. We will have a t-shirt made for Lake Merritt Dental by Oaklandish that will be on sale and proceeds will go towards our charity dental work day.

Leading the Pack
4801 Shattuck Avenue #106, Oakland, CA 94609
We are a dog boutique featuring 100% made in USA toys, treats, and accessories for your furry friend.
Plaid Friday - Open during regular hours (9am-5pm) with samples of treats, doggie cakes, ice cream ,and festive bandanas for your dog.

Mucky Pup Studio
4125 Piedmont Avenue, Suite 4, Oakland, CA 94611
Dog and cat grooming.
Plaid Friday - We offer services by appointment, with dog treats available for visitors.

Reed Brothers Security
4432 Telegraph Avenue, Oakland, CA 94609
We specialize in alarm repairs, emergency lockouts, kicked in door repairs, lock installations, re-keying of locks, fitting of keys to locks, safe repairs, safe openings (lockouts), and any other lock or key problem you may have.
Plaid Friday - Three deals: #1) BOGO on standard house keys (value up to $4.50), #2) $20 off RBS logo'd Keyport Slides (the keychain alternative), and #3) 30% off pocket knives.

Ruth Stroup Insurance
3560 Grand Avenue, Oakalnd, CA 94610
Insurance to protect your family.
Plaid Friday - Holiday open house with free snacks and drinks.

Swiss cheese childcare

Swiss Cheese Childcare
We offer outstanding babysitters to care for the kids while parents prepare for and celebrate the holidays.
Plaid Friday - Oakland Grown fundraiser: Donating 10% of new registrations from November 1st to November 30th to

2345 Broadway, Oakland, CA 94612
We offer personal training, pilates, acupuncture, massage, physical therapy, and over 90 group fitness classes.
Plaid Friday - Specials including free guest passes

Urban Fitness Oakland
121 2nd St, Oakland, CA 94607
Strength and conditioning classes from 6am - 8pm.
Plaid Friday - Hot cider for visitors, no initiation fees on memberships, and free InBody scan for all Test Drives.

Wine & Design Oakland
204 Broadway, Oakland, CA 94607
We are a paint and sip studio. Come in to paint from our extensive list of paintings and sip your favorite beverage, preferably wine.
Plaid Friday - We will providing crafts for kids, cookies that you can paint (edible paint!) and holiday music.

Friday, Nov. 23

For the Culture: A Black Women's Holiday Market

Join us on Black Friday and Small Business Saturday for this annual holiday marketplace that celebrates Black Women artists, makers, and entrepreneurs. This dedicated marketplace will feature 30+ Black Woman owned businesses and food trucks for all your holiday gifting needs.

Alena Museum
2725 Magnolia Street, Oakland, California 94607
More Info Here


Black Santa’s U Wish Workshop

Baron Davis, entrepreneur, investor, two-time NBA All-Star, and former Golden State Warriors player, will present Black Santa’s U Wish Workshop at Jack London Square this holiday season. The exclusive pop-up winter wonderland will feature Black Santa merchandise, Mrs. C’s Sweet Shop which offers nostalgic novelty holiday sweets, festive workshops including ornament making and writing dreamers notes, meet-and-greets with Black Santa and Mrs. C, photo opportunities for the whole family, and special events such as kids’ yoga and dance parties. Located at 54 Washington St. in Jack London Square, Black Santa’s Holiday Pop-Up will be run Friday, November 23–Monday, December 24, 2018. The retail store will be open Wednesdays through Sundays from 11 a.m.–7p.m. Meet Black Santa and/or Mrs. C, from 12–6 p.m. Fridays through Sundays (hours are subject to change.)

Jack London Square
Broadway and Embarcadero 


Friday Nights at OMCA

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Get your Oakland groove on at Friday Nights @ OMCA with after-hours Museum access, Off the Grid food trucks, beer, wine, music, and more! 

  • After-hours gallery access.

  • Marketplace @ OMCA: local makers selling handcrafted works and art.

  • Music, DJs, acoustic sets, and dance lessons.

  • A rotating list of Off The Grid food trucks and featured artists.

  • Family fun at Friday Nights: every Friday night, from 5 to 8 pm, features free hands-on art workshops for all ages, and select Fridays feature storytime with the Oakland Public Library from 6 to 6:30 pm.

Check the weekly event listings on the right to find out more; like us on Facebook and follow us on Twitter for up-to-the-minute event updates!

OMCA, 1000 Oak Street


Still looking for great gift ideas and festive ways to spend time with friends and family?
Visit our holiday hub!