Our mission is to boost our strong, vibrant local economy:
- Shifting consumer spending to independent, locally-owned & operated businesses whenever possible.
- Connecting consumers with businesses, promoting Berkeley's amazing, unique businesses and producers.
- Marketing, publicity, advertising, education on the social, economic, cultural, environmental and community benefits and personal joys of shopping local, unique businesses.
- Empowering independent, locally-owned & operated businesses to promote their business and communicate the benefits of Buying Local.
For businesses, we provide public relations, marketing and advertising campaigns centered around the Buy Local message and business promotion needs. We organize community events and community outreach, including concentrated efforts around the holiday season. We offer educational resources and workshops for businesses, especially on social media, marketing, and press outreach.