Networking Mixer and Short Presentations
Nov
2
7:00pm 7:00pm

Networking Mixer and Short Presentations

Save the date, more info and registration coming soon. 

This event is ideal for retailers who want to learn more about Plaid Friday Weekend how to activate your shops for Plaid Friday Weekend. You can pick up your Plaid Friday Weekend posters. Also, we'll have mixing and mingling with your peers - Oakland's independent business owners. 

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Marketing Strategies for Measurable Results
Nov
3
8:30am 8:30am

Marketing Strategies for Measurable Results

$15 non-members, $10 Oakland Grown members, register here.

A comprehensive marketing strategy leverages online marketing to increase brand awareness. Learn how to leverage technologies such as company and personal websites, Google, LinkedIn, and ratings platforms like Yelp. Create a plan for your small business attract new customers and retain them. What online efforts can you make to improve your online strategy? This session provides an overview on approaches for marketing, communicating, and engaging customers through websites, blogs, and social media platforms. 

This session provides an overview of the 9 Key Areas, as defined by David Mitroff, Ph.D., with examples from his consulting on technology integrations, restaurant and retail marketing, customer loyalty programs, partnership development, and charity work.

In this program, discover:

  • How to attract more customers?

  • How effective are your current online marketing efforts?

  • How valuable is feedback from your customers for your success? 

  • How strong is your Online Brand / Branding Strategy?

  • How do you promote events and get people to tell others about events?

  • Are you continually reaching new market segments? 

About the Presenter:

David is the founder and chief business consultant for Piedmont Avenue Consulting, Inc. where he and his team create brand awareness, strengthen customer loyalty, and generate new business by leveraging new technologies.

David is a sought after speaker on a wide range of topics from social media to peak performance. Through his consulting, lectures, trainings and keynotes David Mitroff, Ph.D. has educated more than 35,000 business owners. He is an Instructor for the University of California at Berkeley's Internal Diplopia Business program and a Google Mentor for the Google Startup Launchpad Accelerator program. He has been featured media expert for NBC, ABC, San Francisco Business TimesHospitality TechnologyCalifornia Lawyer, and more.

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Secure Your Future and Purchase Rather than Lease
Nov
16
8:30am 8:30am

Secure Your Future and Purchase Rather than Lease

  • 1720 Broadway Oakland, CA, 94612 United States (map)
  • Google Calendar ICS

$10, more info here.

Too many small businesses get priced out of the neighborhoods that they helped establish because of rising rents and being at the mercy of a landlord. In a climate of rising rents, it is more important than ever to stabilize your occupancy costs. With SBA 504 affordable financing, you can purchase a building with only 10% down.

SBA loans are designed to help small businesses and most small businesses are eligible. 504 loans feature:

  • Only 10% down
  • Long term, fixed interest rate
  • No additional collateral required
  • No limit to project cost
  • Can finance building acquisitions, renovations, land, new construction, and equipment

TMC Financing is an advocate for small businesses and can guide you through the entire loan process. TMC is the #1 Certified Development Company in Northern California. Since 1981, we’ve provided over $9 billion in financing for more than 5000 businesses.

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Legal Workshop: Negotiating Your Commercial Lease
Nov
30
8:30am 8:30am

Legal Workshop: Negotiating Your Commercial Lease

  • 1438 Webster Street Oakland, CA, 94612 United States (map)
  • Google Calendar ICS

Protect Your Business for the Long Term

Oakland Grown presents a workshop for business owners looking to lease property or renegotiate a lease for their small business in Oakland. No matter your industry or stage of business (startup, growing, or established), your commercial lease agreement is one of the most important decisions you'll make for your business. With dramatically increasing rates, out-of-town propoerty owners, and more competition for premium spaces, we'll help you to advocate for your needs and identify the potential red flags.

This small group workshop will be interactive. Prior to the meeting date, we will send you a short questionnaire to assess your needs. If you would like, we will also encourage you to share your current lease agreement or a new lease you're considering to use in the presentation. We want to adapt our presentation to the concerns of the business owners in the room. 

Workshop Agenda

  • 8:30am - 8:45am - Pastries, coffee, and introductions
  • 8:45am - 9:45am - Presentation
  • 9:45am - 10:00am - Final Q&A
  • $10 covers workshop expeneses and is non-refundable. 

If you have questions, please contact Jody Colley at OaklandGrown@gmail.com. 

About the Presenter

Vincent Tong is owner of Tong Law, an award-winning Oakland-based firm. Vincent sits on the Executive Board for the California Employment Lawyers Association and is a member of the Board of Directors for the Alameda County Bar Association. He also serves as the Northern California District Representative for the American Bar Association’s Young Lawyers Division. Vincent regularly provides pro-bono legal services to low-income communities through the Employment Law Center’s Workers Rights Clinic, AIDS Legal Referral Panel and California Lawyers for the Arts. Vincent is a supporting member of many organizations and communities, including the Earl Warren American Inn of Court, Asian American Bar Association of the Greater Bay Area, Filipino Bar Association of Northern California, Thai American Bar Association, and National Asian American Bar Association.

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What You Should Know Before Raising Money For Your Business
Dec
5
8:30am 8:30am

What You Should Know Before Raising Money For Your Business

Want to Raise Money for Your Business?

Learn the basics on what you can offer to investors, who can invest, how you can reach out to potential investors, and the regulatory rules you must follow. We will discuss everything from donation and presale crowdfunding to friends and family investment to direct public offerings and investment crowdfunding.

Kim Arnone, Vice President at Cutting Edge Capital and a shareholder at Cutting Edge Counsel, will lead the presentation. Bring your questions as we will have time for a Q&A session afterwards.

$10.00 - This event is exclusively for Oakland-based independently-owned small businesses. 

About Cutting Edge Capital

Cutting Edge Capital provides small and mid-sized businesses with the information, tools, and expertise they need to raise capital in a way that fits with their unique business model and long-term goals.

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Holiday Networking Mixer at Federation Brewing
Dec
6
6:00pm 6:00pm

Holiday Networking Mixer at Federation Brewing

Free, RSVP here.

2017 is almost over, and that's reason enough to celebrate together! Bring your business cards and holiday cheer to our networking mixer where excellent Federation craft beer will be flowing. This event is exclusively for Oakland independent business owners and their guests or key staff.

Wednesday, December 6
6:00pm - 8:00pm
No charge, No host beer bar

Federation Brewing
420 3rd Street
Oakland, CA 94607
federationbrewing.com

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