Sign up for Holiday Season Marketing
Submit Your Events, Sales, Fundraisers & More
November 1 - January 1
Deadline for participation: October 31, 2018
Qualifying merchants will be listed on our website, and considered for inclusion in gift guides, e-mail lists, social media promotions, etc.
OakandGrown.org is the ULTIMATE HOLIDAY SEASON HUB for Oakland. Make sure your business is listed!
Participation is FREE!
In exchange, we ask for your commitment to promote the citywide holiday campaign on your website, social networks, e-newsletters, shop displays, or wherever you can promote. You will receive a marketing toolkit (graphics and cut-n-paste social media copy) to make it easy.
Though we will heavily promote in partnership with the City of Oakland, Chambers, Visit Oakland, merchant groups, and other partners, this campaign is most effective with marketing support provided by each participating merchant.
Holiday Season Digital Guides
Holiday Entertaining Guide
Holiday Food & Drink Guide
Plaid Friday (11/23) Guide
Small Business Saturday (11/24) Guide
Cyber Monday (11/26) Guide
Giving Tuesday (11/27) Guide
Oakland Makers Guide
Last Minute Holiday Shopping Guide
New Year’s Eve (12/31) Guide
New Year’s Self-Care Guide
*Guides are released online and in e-newsletter formats, then heavily promoted through social media channels, partners, and other networks.
Holiday Campaign Reach
Oakland Grown channels
• Social Media channels reach over 104,000
• Website traffic to reach 8000 uniques
• Each Gift Guide delivers to over 5000 opt-in subscribers, not including site and social media shares (sample)
• Our popular Concierge Service will receive several gift-buying inquiries a day during peak shopping season
200+ independent businesses (plus yours) in Oakland participating and promoting the campaign through their networks
City of Oakland sponsored postcards, posters, billboards, bus shelter ads, digital ads, print ads, advertorials, social media ads, and more
Contests for patronizing/visiting local shops
Partner promotions from organizations like Visit Oakland, ShopOaklandNow, OMCC, business districts, and more
Media coverage (see samples from 2017 below)
Want even MORE?
Participation in the citywide holiday campaign is free. However, you may want to boost your exposure through guaranteed inclusion in Gift Guides, sponsoring the overall campaign, or having your business spotlighted on the website and social media platforms.
Note - Current Oakland Grown and Oakland Makers members (Basic, Standard or Premium levels) will receive the following additional marketing benefits at no charge (a $250 value):
Inclusion in 1 Gift Guide (minimum)
1 Social Media (FB, Insta, Twitter) spotlight on Oakland Grown social media channels (minimum)
$250 discount off Package B or C below
Non-members can either JOIN OAKLAND GROWN now at the $250/year level or higher - OR - purchase one of the following additional marketing packages:
Package A: $250
Inclusion in 1 Gift Guide
1 Social Media (FB, Insta, Twitter) spotlight on Oakland Grown social media channels
Package B: $500
Spotlight on homepage throughout campaign
Inclusion in 2 Gift Guides
Package C: $1000
Sponsor of campaign (logo on home page and in all Gift Guides)
Spotlight on homepage of campaign
Inclusion in 2 Gift Guides
3 Social Media (FB, Insta, Twitter) spotlights on Oakland Grown social media channels
Sponsor logo in the Oakland Grown group ad page in the East Bay Express’ popular November 21 Holiday Guide
What is Plaid Friday and Small Business Saturday?
How can my business take advantage of Plaid Friday?
How to prepare for the holiday season (SBA’s blogs):