What is Plaid Friday?

Plaid Friday offers an alternative to the Black Friday holiday shopping experience. It begs the question, which kind of shopper are you?

The day after Thanksgiving is the biggest shopping day of the year. Some folks camp out overnight at big box retailers in order get luring discounted items. Mega-retailers go from being fiscally in the red to black (hence the name) thanks to these consumers.

But, other shoppers prefer to enjoy big sales and find unique, meaningful gifts while also waking up late and brunching with friends before leisurely strolling independent shops. Maybe getting a mani-pedi and enjoying a cocktail or two before dinner out. As an added bonus, these shoppers know that far more of their hard-earned money spent on Plaid Friday shopping at independent stores stays and reinvests back in their local community (see graphic on this page).

Why “Plaid”?

The name Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses.

Oakland Idea with National Impact

Plaid Friday was founded right here in Oakland, California. Now it’s a national phenomenon celebrated in cities across the country. Each participating city has its own unique take, but what they all have in common is supporting the locally-owned, independent businesses in their communities.

Join the Movement

Help us celebrate by wearing plaid while shopping at participating businesses on Friday, November 23rd. Look for the Plaid Friday placards at your local shops. Many of these businesses are offering specials during Plaid Friday. Here in Oakland, our website will be the hub for discovering participating businesses and related events. Sign up for our newsletter to stay informed.

Kerri Johnson, owner of Marion + Rose Fine Goods in Old Oakland, explains Plaid Friday (video from 2017)

Plaid Friday

You work hard to create a better life for yourself and your family. When you spend that hard-earned money, it’s important to know where that money flows. Does it reinvest in making your community stronger, or leak out to distant CEOs, extractive corporations, or compete against the businesses owned by your neighbors?

Monadnock (SW New Hampshire) celebrating Plaid Friday, a holiday campaign that started here in Oakland!

Monadnock (SW New Hampshire) celebrating Plaid Friday, a holiday campaign that started here in Oakland!