Stay tuned!

We are launching the Shop Oakland Grown holiday campaign on November 1, 2018.

Shopping, Dining, Pampering Guides • Ultimate Holiday Events Calendar
Sales and Special Offers • Shopping Concierge Service • Fundraiser for Teachers

Look for our Holiday Guides Throughout the Season!

11/23 – Giving Tuesday (11/27) Guide

12/13 – Last Minute Holiday Shopping Guide

12/20 – New Year’s Eve (12/31) Guide

12/27 – N.Y. Self-Care Guide

*Guides are released online, in e-newsletters, and heavily promoted through social media channels, partners, and other networks.

11/1 – Holiday Entertaining Guide

11/8 – Holiday Food & Drink Guide

11/15 – Plaid Friday (11/23) Guide

11/19 – Small Business Saturday (11/24) Guide

11/21 – Cyber Monday (11/26) Guide

Sign up to receive email notifications of sales, events, festivals, fundraisers, and our holiday Gift Guides.


You work hard for every dollar you earn. So, when holiday shopping, dining, and entertaining, why not invest back into your community? After all, Oakland’s independent businesses and artists are your neighbors! They gratefully accept your money so they can invest it in their business on employees, products, and services sourced right here in Oakland. And then those folks do the same, too. As a bonus, the sales tax they collect goes toward benefiting you directly, not some distant town.

Love Oakland? Put your money where your heart is!

Founder Kerri Johnson discusses Plaid Friday, November 23.

Oakland native Mark Curry invites the entire Bay Area to Eat, Shop, Explore Oakland Grown for the holidays!
Plaid Friday
Small Business Saturday
Cyber Monday
Giving Tuesday